They Ask, You Answer

Marcus Sheridan
9781119610144

Order 25 copies of They Ask, You Answer in bulk to get wholesale pricing up to % off and free shipping!
$25.00
Retail Price / Unit
$16.25
Our Price / Unit
35%
Our Discount
$25.00
Retail Price / Unit
$16.25
Our Price / Unit
35%
Our Discount
$406.25
Up to
40 % off
YOU SAVE:
Buy More. Save More!
Quantity
Price
Discount
25 - 99
$16.25
35%
100 - 499
$15.75
37%
500 - 999
$15.25
39%
1000+
$15.00
40%

Wholesale Pricing!

Save up to 40% off orders of 25+ copies or more!

Free Shipping!

On all domestic orders within the USA.

Price Match Guarantee!

Find a lower price on bulk orders? We'll match it.

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more

In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.

Upon reading this book, you will know:

  • How to build trust with buyers through content and video.
  • How to turn your web presence into a magnet for qualified buyers.
  • What works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles.
  • Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
  • How to achieve buy-in at your company and truly embrace a culture of content and video.
  • How to transform your current customer base into loyal brand advocates for your company.

They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

In contrast to Amazon and other book retailers, who might also feature They Ask, You Answer within their extensive online inventories, our focus at BulkBooks.com is on dealing with bulk orders while providing personalized service. With our amazing team of friendly professionals, Price Matching, and our user-friendly Quote form, we aim to simplify and expedite your bulk book purchasing process.
Should you wish to interact with a person while placing your bulk order for They Ask, You Answer? We have a Bulk Book Specialist available to help, poised and prepared to assist you. Chat us or Contact us now!
ISBN:
9781119610144
Dimensions (WxH):
6.0 x 9.0
Publisher:
Wiley
Publication Date:
August 06, 2019