NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon

"Boston Beer's Jim Koch offers readers a six-packof wisdom." - The Boston Globe

"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career."
--Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co

Pull up a chair and crack open a Sam Adams. It's time to leave behind business as you know it.

Quench Your Own Thirst covers everything from finding your own Yoda to Koch's theory on how a piece of string can teach you the most important lesson you'll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launchinga successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching yourown thirst - or someone else's?