Netflixed
Gina Keating
9781591846598
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Traces Netflix's dramatic rise throughout a decade-long war against Blockbuster, analyzing the polarizing characters attributed to founders Marc Randolph and Reed Hastings while evaluating how the company has become increasingly subject to competition and marketing tactics by cable companies and telecoms. 15,000 first printing.
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ISBN:
9781591846598
Dimensions (WxH):
5.59 in x 8.42 in
Publisher:
Penguin Publishing Group
Publication Date:
September 24, 2013
