Momentum
Shama Hyder
9781944648749
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Searching for clarity amidst the chaos of digital marketingplus better ROI?
Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most reliable marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out whats important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing effortsalong with the just rewardsMomentum is the resource youve been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital worlds constant changes and result in real ROI:
agility through analytics
customer focus
integration
content curation
cross-pollination
Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether youre a young business or an established company, Momentum will teach you how to thrive.
Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most reliable marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out whats important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing effortsalong with the just rewardsMomentum is the resource youve been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital worlds constant changes and result in real ROI:
Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether youre a young business or an established company, Momentum will teach you how to thrive.
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ISBN:
9781944648749
Dimensions (WxH):
6.0 in x 9.0 in
Publisher:
Benbella Books
Publication Date:
February 06, 2018
