DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you
must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The
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- Push past writer's block
- Grab--and keep--readers' attention
- Earn credibility with tough audiences
- Trim the fat from your writing
- Strike the right tone
- Brush up on grammar, punctuation, and usage
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Dimensions (WxH):
5.0 x 9.0
Publisher:
Harvard Business Review PR
Publication Date:
January 15, 2013